Design Process

SUP Sock Solution:

Our paddleboarding sock was designed with one purpose in mind: to solve a real problem faced by water sports enthusiasts. Through research-driven design and hands-on user testing, we created a product that merges functionality, innovation, and user comfort.

Paddleboarders are often limited to two uncomfortable options—going barefoot, which leads to sunburn, slipping, & overheating, or wearing water shoes that are often bulky, hot, and restrictive.

This sock offers a thoughtful alternative:

• SPF-coated fabric on the upper surface provides UV protection and prevents foot tanning.
• Grip-enhanced rubber sole ensures traction on wet surfaces.
• Strategic mesh panels promote airflow to keep feet cool and dry

The product was developed through a co-creation process involving experienced paddleboarders, allowing us to test and refine multiple prototypes. Every design decision was informed by real feedback—enhancing comfort, fit, and functionality with each iteration.

This is not just a performance accessory—it's a product of human-centered design and strategic innovation.

By listening to users and solving real pain points, we've created a lightweight, breathable, and protective solution built specifically for life on the water.